As I began working on this site for the first time in 2003, it was obvious that the site wasn’t nearly as useful or fun as it could be (basically, it was a regurgitation of the press releases). So over the years I’ve worked with the organizers to revamp the site completely, including an archive section to document past tours, a form to gather volunteer information and stronger copy and structure to improve search engine ranking. I also work with the print designer each year to redo the visual design to complement the latest print campaign, as well as handle all page markup and other updates that are needed.
I look forward to working on this project every year. This event has become a highly successful fundraiser for at-risk kids in the Venice neighborhood, and I feel that improving the web site has played an important role in that accomplishment.





