Collaborated on revising the emails sent to new Myspace users during the first 30 days after signup, so that they coordinated more tightly with onsite messaging and specifically targeted users based whether or not they had taken certain actions already. Developed several standard templates to complement the major Myspace site redesign, then wireframed and designed approximately 18 different emails – see a sampling below. A key goal was to educate the user about features, and use bolder, more playful imagery to appeal to a younger demographic. The campaign successfully helped increase new user engagement on the site by at least 10%.
Onboarding Email - Welcome to Myspace
Onboarding Email - Watch Videos
Onboarding Email - Add Profile Pic
Onboarding Email - Choose Profile Theme
Onboarding Email - Earn Badges
Onboarding Email - Follow Topics